How I turned LinkedIn into magier’s #1 Growth Channel
When I joined magier (ex-Magic Design, rebranded in January 2025), our LinkedIn presence was basically non-existent.
Fast forward 1.5 years, and here’s what happened:
Brand account: 267 → 5,000 followers
My account (founding marketer & face of the brand): 700 → 16,000 followers + thousands of impressions every week
Stats from my account, while being one of the key faces of magier
My colleague’s (leadership team) account: 700 → 12,000 followers + thousands of impressions every week
Stats from the colleague's account that I managed 05.07.2025
The founder’s account: 9,000 → 30,000 followers + thousands of impressions every week
10k+ confirmed ICP emails collected.
One of the main sources of website traffic: LinkedIn
Example traffic sources over a 28 day period
But most importantly, our revenue grew. MRR went from €58K → €130K in this time frame (1.5 years) – 124% increase. All organic. No paid ads. Just LinkedIn, great content, and word of mouth.
What changed?
We stopped treating LinkedIn like a “nice to have” and made it a core part of our growth strategy.
Here’s what I built and rolled out:
A 3x+/week content rhythm across key personal and brand accounts
A full EGC (employee-generated content) playbook with plug-and-play templates and resources.
A company-wide LinkedIn guide and onboarding process for new joiners.
A lead magnet engine (value-first ICP content → form → welcome flow)
Custom LinkedIn-optimized design templates, visuals, and carousel briefs created together with our designers, ongoing marketer <> designer collaboration.
Strategic coordination and repurposing of content across all personal accounts to boost reach, growth and leads.
And once we saw results, we doubled down.
What happened next?
LinkedIn became our #1 source of inbound leads.
Founders, CMOs, and marketers started reaching out directly. No cold outreach. No ads spend.
✅ In 2025, 70% of all demo calls came from LinkedIn
✅ Most leads referenced our content, free templates, or brand in the first minute of the call
✅ Sharing so much free value on LinkedIn led to an insane amount of positive word of mouth. Here are a few examples:
✅ We also started a monthly newsletter to stay top of mind with email leads we were getting, even if they aren't ready to buy yet
Top-performing LinkedIn lead magnets
1. Notion for Marketers Bundle
200K+ impressions 1,200+ likes 4,000+ comments across accounts 900+ email leads Link to Post
2. LinkedIn Banners Template
300K+ impressions 1,000+ likes 6,000+ comments 1,000+ email signups Link to Post
For some free resources we tested different hooks/ post copy or even alternative visuals. Some resources needed to be posted a second time before they took off. But after a few tests I understood what magier's audience responds to best.
What I learned:
People follow people → Personal brand & employer branding = pipeline
Content needs to be useful, not performative → great value first
Posting consistently builds momentum → 3x/week > 1 viral post.
Only posting free resources will not lead to the strong brand we got to build. It was a mix of valuable content, resources, videos, tutorials, podcast appearances, testimonials, and more.
Employee branding works if it’s easy → give people the tools
A good freebie is a cheat code → people will share what’s useful
Don’t stop at impressions → capture leads, stay top of mind, and nurture
When I joined magier (ex-Magic Design, rebranded in January 2025), our LinkedIn presence was basically non-existent.
Fast forward 1.5 years, and here’s what happened:
Brand account: 267 → 5,000 followers
My account (founding marketer & face of the brand): 700 → 16,000 followers + thousands of impressions every week
Stats from my account, while being one of the key faces of magier
My colleague’s (leadership team) account: 700 → 12,000 followers + thousands of impressions every week
Stats from the colleague's account that I managed 05.07.2025
The founder’s account: 9,000 → 30,000 followers + thousands of impressions every week
10k+ confirmed ICP emails collected.
One of the main sources of website traffic: LinkedIn
Example traffic sources over a 28 day period
But most importantly, our revenue grew. MRR went from €58K → €130K in this time frame (1.5 years) – 124% increase. All organic. No paid ads. Just LinkedIn, great content, and word of mouth.
What changed?
We stopped treating LinkedIn like a “nice to have” and made it a core part of our growth strategy.
Here’s what I built and rolled out:
A 3x+/week content rhythm across key personal and brand accounts
A full EGC (employee-generated content) playbook with plug-and-play templates and resources.
A company-wide LinkedIn guide and onboarding process for new joiners.
A lead magnet engine (value-first ICP content → form → welcome flow)
Custom LinkedIn-optimized design templates, visuals, and carousel briefs created together with our designers, ongoing marketer <> designer collaboration.
Strategic coordination and repurposing of content across all personal accounts to boost reach, growth and leads.
And once we saw results, we doubled down.
What happened next?
LinkedIn became our #1 source of inbound leads.
Founders, CMOs, and marketers started reaching out directly. No cold outreach. No ads spend.
✅ In 2025, 70% of all demo calls came from LinkedIn
✅ Most leads referenced our content, free templates, or brand in the first minute of the call
✅ Sharing so much free value on LinkedIn led to an insane amount of positive word of mouth. Here are a few examples:
✅ We also started a monthly newsletter to stay top of mind with email leads we were getting, even if they aren't ready to buy yet
Top-performing LinkedIn lead magnets
1. Notion for Marketers Bundle
200K+ impressions 1,200+ likes 4,000+ comments across accounts 900+ email leads Link to Post
2. LinkedIn Banners Template
300K+ impressions 1,000+ likes 6,000+ comments 1,000+ email signups Link to Post
For some free resources we tested different hooks/ post copy or even alternative visuals. Some resources needed to be posted a second time before they took off. But after a few tests I understood what magier's audience responds to best.
What I learned:
People follow people → Personal brand & employer branding = pipeline
Content needs to be useful, not performative → great value first
Posting consistently builds momentum → 3x/week > 1 viral post.
Only posting free resources will not lead to the strong brand we got to build. It was a mix of valuable content, resources, videos, tutorials, podcast appearances, testimonials, and more.
Employee branding works if it’s easy → give people the tools
A good freebie is a cheat code → people will share what’s useful
Don’t stop at impressions → capture leads, stay top of mind, and nurture
When I joined magier (ex-Magic Design, rebranded in January 2025), our LinkedIn presence was basically non-existent.
Fast forward 1.5 years, and here’s what happened:
Brand account: 267 → 5,000 followers
My account (founding marketer & face of the brand): 700 → 16,000 followers + thousands of impressions every week
Stats from my account, while being one of the key faces of magier
My colleague’s (leadership team) account: 700 → 12,000 followers + thousands of impressions every week
Stats from the colleague's account that I managed 05.07.2025
The founder’s account: 9,000 → 30,000 followers + thousands of impressions every week
10k+ confirmed ICP emails collected.
One of the main sources of website traffic: LinkedIn
Example traffic sources over a 28 day period
But most importantly, our revenue grew. MRR went from €58K → €130K in this time frame (1.5 years) – 124% increase. All organic. No paid ads. Just LinkedIn, great content, and word of mouth.
What changed?
We stopped treating LinkedIn like a “nice to have” and made it a core part of our growth strategy.
Here’s what I built and rolled out:
A 3x+/week content rhythm across key personal and brand accounts
A full EGC (employee-generated content) playbook with plug-and-play templates and resources.
A company-wide LinkedIn guide and onboarding process for new joiners.
A lead magnet engine (value-first ICP content → form → welcome flow)
Custom LinkedIn-optimized design templates, visuals, and carousel briefs created together with our designers, ongoing marketer <> designer collaboration.
Strategic coordination and repurposing of content across all personal accounts to boost reach, growth and leads.
And once we saw results, we doubled down.
What happened next?
LinkedIn became our #1 source of inbound leads.
Founders, CMOs, and marketers started reaching out directly. No cold outreach. No ads spend.
✅ In 2025, 70% of all demo calls came from LinkedIn
✅ Most leads referenced our content, free templates, or brand in the first minute of the call
✅ Sharing so much free value on LinkedIn led to an insane amount of positive word of mouth. Here are a few examples:
✅ We also started a monthly newsletter to stay top of mind with email leads we were getting, even if they aren't ready to buy yet
Top-performing LinkedIn lead magnets
1. Notion for Marketers Bundle
200K+ impressions 1,200+ likes 4,000+ comments across accounts 900+ email leads Link to Post
2. LinkedIn Banners Template
300K+ impressions 1,000+ likes 6,000+ comments 1,000+ email signups Link to Post
For some free resources we tested different hooks/ post copy or even alternative visuals. Some resources needed to be posted a second time before they took off. But after a few tests I understood what magier's audience responds to best.
What I learned:
People follow people → Personal brand & employer branding = pipeline
Content needs to be useful, not performative → great value first
Posting consistently builds momentum → 3x/week > 1 viral post.
Only posting free resources will not lead to the strong brand we got to build. It was a mix of valuable content, resources, videos, tutorials, podcast appearances, testimonials, and more.
Employee branding works if it’s easy → give people the tools
A good freebie is a cheat code → people will share what’s useful
Don’t stop at impressions → capture leads, stay top of mind, and nurture